In this interview Christopher Peterka reflects about the young generations attitude towards the idea of “sustainability”. In his opinion relying on their youth to expect a more sustainable behaviour in business seems rather lazy. He recommends a new openness towards the mistakes that have been repeatedly made by Western countries over the last decades.




The prognosis that 2015 would be the year of a proper “digitisation-hysteria” among decision makers totally came true. Yet the change that results from the epochal transition post Gutenberg into the Digital Modern era reaches far beyond what is usually discussed within boards. Myself and Dr. Sebastian Pranz, Editor in Chief to FROH! society magazine have put some thought into this new era´s most urgent questions. We´re excited about any feedback.


Digital Distortions


Discussions about “the digitisation” are often affected by the usual fear of change, lacking willingness to leave one´s own comfort zone in thinking and quite a hang to premature damnation of innovative instruments and opportunities per se. The figure is intended to help to differentiate the discussion. It sensitises for the rather different perspectives and ways of thinking that are inherent in diverse generations.


Spurensuche In Der Abwesendheit


Most cities not only tolerate advertising but actively pursue it. That´s because it´s a lucrative business. Yet Sao Paulo, being the biggest city on the Southern hemisphere has banned all advertising from its public sphere already as early as 2007. After a series of personal interviews that I conducted in 2008 locally I found why this decision might be an interesting indication for a new meaning of public space in the Digital Modern era.


The Brand Stage


Once an economic system becomes more focused on its products and services´s staging than on the products and services themselves I think it´s time to start to think about a “scenographic economy”. If you´re in retail or online (it should be and soon btw) you might like to listen up here. “Stage” as a term has emancipated itself out of the art and culture sphere. Our entire existence becomes a stage in the Digital Modern era it seems. “The boards that mean the world” in the sense of Shakespeare are the ones that we stand on 24/7 now.

Sometimes they´re our owns – mostly they´re other´s. Everything is staged and everybody stages oneself newly every day.


A Future Scenario In Iceland


Following the biggest national economy crash of the last 100 years Icelanders not only had to face the ruins of their once proudly built financial assets but a severe national identity crisis. Yet simultaneously they had the chance to start from scratch. What happened next was truly inspiring to me and obviously for quite a large number of Icelanders, too. A new leadership emerged with a great energy to their actions that one might like to call “disruptive” looking at it from today´s perspective. In 2009 I took on a series of netnographic interviews with selected thought leaders and decision makers. This report mirrors some of my impressions. The bottom line: I genuinely am under the impression that Iceland works as a kind of “future lab” for potential future forms western societies might take on in the future.


Hacking Healthcare


From 2009 to 2013 on behalf of Think Tank W.I.R.E., Zurich, I was invited to participate as an expert in their “healthlab” project. Behind closed doors we discussed the most important challenges and action fields for a future health system with entrepreneurs, politicians and scientist. As part of a series of suggestions on what actually do about that future my concept for a grass-roots democratic think tank became part of the book “hacking healthcare”.


Future Media – Watch And Be Watched


With respect to the ever-rising number of experts attending all sorts of smart gatherings globally, the fi rst thought that springs to my mind when being asked about “the future of media” is: simply more “new media”. Is this plain stupid and naïve?


Future Communications


The great German communications science pioneer Prof. Dr. Joachim Klewes has co-published a new book in which he and a bunch of professional colleagues rethink the meaning of corporate communications in the Digital Modern era. He has invited me to contribute a chapter and I happily agreed. I´ve given the question some thought what happened if we actually were rather happy to be governed by algorithms…?


LEGAL TECH: Killing The Trusted Advisor?


Digitisation means much more than applying technology such as legal tech. Creating an innovative workspace that fosters the interaction productivity and serves as a platform for encounters across disciplines for example, is an important key to the challenge of transformation.


Change, Digital Transformation And Leadership


“Human Leadership is going to heavily rely on data. I think that leaders need to understand data and the power that comes with decoding and exploiting it appropriately […]”