With our “d_LAB” we provide a systematic analysis on how data-driven practices can improve processes and enhance business outcomes. The algorithms and tools necessary are available through gannaca partner thehuman.ai, including methods of artificial intelligence application. In the course of our “Babor d_LAB” series, the corresponding strategic innovation resources are systematically applied throughout the entire organization and its ecosystem. By taking a holistic look at the possibilities of data-driven business practices and models, it can be systematically decided which investments and interventions make sense when and where in the structure. By transferring knowledge about the latest possibilities and instruments for tapping data-based value creation potentials in the digital economy, our client is enabled to successfully defend their own market position, but also to intelligently expand it.