Tinseltown Music Production GmbH
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Esprit-Pitch for global music concept
What has a brand´s music to be like in the Digital Modern era?
Tinseltown Music Production without a doubt is one of Germany´s leading music productions – and a long term gannaca client. So when asked to help to win a major pitch we happily said yes. Together with a fantastic team of experts on production, retail & consumer trends as well as algorithmic and data-fused distribution we created the guidelines for one of our client´s major partners: the global fashion brand “Esprit”. Congrats to our client for having won the pitch. We are looking forward to keeping them provided with the latest insight on digital technology and the magic it can unfold in the music industry.
applied methods:
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Futures Thinking
Futures Thinking offers ways of addressing, even helping to shape, the future; but it is not about gazing into a crystal ball. It illuminates how policy, strategy, and action can promote desirable futures and help prevent those we consider undesirable. It stimulates strategic dialogue, widens our understanding of the possible, strengthens leadership, and informs decision-making.
Futures Thinking is a method for informed reflection on the major changes that will occur in the next 10, 20, or more years in all areas of social life, including education. Futures Thinking uses a multidisciplinary approach to pierce the veil of received opinion and identify the dynamics creating the future.
While the future cannot be reliably predicted, we can foresee a range of possible futures and ask which are the most desirable for particular groups and societies. A variety of methods – qualitative, quantitative, normative, and exploratory – help to illuminate the possibilities, outline policy choices, and assess the alternatives. -
Netnography
Netnography is an online research method originating in ethnography, which is applied to understanding social interaction in the contemporary digital communications context. It is defined as a specific set of research practices related to data collection, analysis, research ethics, and representation, rooted in participant observation. In netnography, a significant amount of the data originates in and manifests through the digital traces of naturally occurring public conversations recorded by contemporary communications networks. Netnography uses these conversations as data. It is an interpretive research method that adapts the traditional, in-person participant observation techniques of anthropology to the study of interactions and experiences manifesting through digital communications (Kozinets 1998). The term netnography is a portmanteau combining "Internet" or "network" with "ethnography". Netnography was originally developed in 1995 by marketing professor Robert Kozinets as a tool to analyse online fan discussions about the Star Trek franchise. - further information about our methods
applied services:
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Advisory
For a decent amount of time and – much more importantly – with intense practical experience we have specialised in change and innovation culture across industries, cultures, and generations. So, once you think you should get some seriously senior expertise aboard for your project, we're happy to look into your request. Typically, moments that involve the following topics suggest the need to talk to us. Yet, this list is not exclusive. Basically, if you've read through this and made it to this point: we're happy to hear from you - even if it's about your wedding. - Innovation Formats - Intercultural Diplomacy - Creative Direction -
Design
Innovation and change needs the participation of the people on whom you rely to make things happen. This is where the art of design comes into play. Because without a professional, desirable design, all communication is wasted (aka nothing). If your change or innovation project is no fun - it's basically dead before you have even begun to activate it. So, may we encourage you to make things attractive, even “sexy”? Please. We support you with: - Ideation - Art Direction - Creative Direction - further information about our services
credits:
Henrik Kersten
CEO
Peter Pardeike
Founder
Polymono
Christopher P. Peterka
CIO
gannaca