It’s a tricky thing time and time again: you’ve been running something successfully for a long time, making it ever more efficient – and yet, “suddenly” it doesn’t work anymore. That’s the moment when you realise that you’ve gotten out of touch with the markets and its zeitgeist. We bring you back into it. In this case together with our client we co-created a “plug-in” conversation based on an online community interlinking several international university institutes. As their topic is energy we had quite a run together ending up with what we regard as the most beautiful conversation platform about energy we can imagine.