To this day, the company, which specializes in natural and luxury cosmetics, is family-owned. BABOR is represented by distributors in more than 70 countries and has subsidiaries in Switzerland, Austria, the Netherlands, Belgium, Sweden, Singapore, Canada and the USA. The content focus of the consultation included the digitalization of traditional beauty consulting. The focus was on transferring the service out of the environment of the beauty institutes, which is familiar to the company, and into video consulting via social media platforms. The result of the collaboration is the permanent integration of online beauty consulting into the service portfolio of Dr. Babor GmbH & Co. KG.
Christopher P. Peterka