The third industrial revolution aka “digital revolution” changes our lives dramatically.
We don´t meet. We have a video call.
We don´t go to the grocery. We order it online.
We don´t own a car. We share it.
We´re not alive if we aren´t online.
We know nothing will ever be the same.
Consequently, organizations are making new demands of communication.
We see gannaca as a think tank for the development of communications solutions by researching the interfaces between art and communication. With services in the fields of RESEARCH, CONSULTING and DIRECTION we help our clients to understand the global changes in economy and society more quickly and better than their competitors. That helps staying relevant for your stakeholders may they be your partners, employees, clients, voters, investors or the media. And relevance is a beautiful thing.
“gannaca” is a very common word in the Tamil language which is derived from Sanskrit, an old Indian language. It means “many”, “numerous”, “extensive” or “diverse”. It can also be understood to mean “rich”, e.g. “rich in knowledge”.