As excel spreadsheets and powerpoint slides don´t actually make that much of a difference between a conventional and a genuinely innovative product, we´re supposed to come up with a communications concept that matches the daring technological smartness of the building.
Our client demanded a creative breakthrough in promoting the project at a very early stage while still being in planning mode. Our answer: a mixed media mailing consisting of a high tech module including an ipod carrying a preloaded augmented reality app combined with a low tech blackthorn brush-wood bed.
HOCHTIEF Development Switzerland wants to make a difference here – and we help them achieve it. With a fire side chat series that always features a non-industry related theme at a surprising location and a small artistic act we gather a maximum of 25 people that need to apply and give a reason why they should be there.
Organically grown out of the startup´s garage aunts&uncles today is a major player in leather goods such as bags and belts.
Sold in many countries the so far ever growing demand has kept the owners busy – and a little distracted as they feel.
Which is why they turned towards gannaca and ask for a „trend radar“.
Wood City is an urban wooden quarter in Jätkäsaari, Helsinki, comprising residential buildings, office and hotel premises. gannaca´s is assigned to ensure the concept and its story are of excellent soundness and may serve as an international benchmark for the future.
On the occasion of Cape Town being awarded the title „World Design Capital 2014“ we´ve created a temporary 3D printing lab situated at South Africa´s „meatpacking district“ Woodstock neighborhood.
Museums today are challenged to rethink their role and position as the societal change especially due to the digital revolution has significantly altered the way people think and behave. The Groninger Museum has thereby engaged gannaca think tank to sound out the potential opportunities that may or may not result from smart glasses usage for the museum.
In preparation to their German market launch campaign for “fuelband” Nike relied on gannaca think tank research services ensuring to hit consumers’s needs & expectations bull´s eye.
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