gannaca -

in control

1283545980

Reykjavik, 3rd September 2010 – The Digital Revolution shakes the Creative Industry. What is to be gained, lost and learned? gannaca founder and managing partner Christopher Patrick Peterka is invited to hold a lecture and discuss with other international experts at You are in Control Conference in Reykjavik about the ongoing change. The You are in Control Conference is an annual international conference exploring digital business developments in the creative industries, including music, media, arts, design and gaming. It will take place for the fourth consecutive year in Reykjavik, Iceland on October 1 & 2, 2010.The conference is a collaborative effort between Icelands creative industries to create a platform for discussion about opportunities in the changing marketplace. You are in Control aims to empower attendees with knowledge on how to capitalize in the fast changing digital distribution world by the sharing of knowledge across the various industries. gannaca is proud to be part of it.

Films

1282836660

Cologne, 26th August 2010 – The event series gannacanema deals with the topic “FILM” at the 29th September.

gannacanema: FILMS explains why film beats text.
The change of media integrates the internet more into the daily life. Smartphones and tablets conquer the world with the speed of light. Therefore we get more and more used to the dominance of moving images. Where we once saw a billboard, we find a videoscreennowadays. Where once an image helped us to understand, we get nowadays the help of an animation. Due to a current study of the electronic concern Cisco, right now 51 percent of the data traffic in the internet comes from videos. The result: film has to become better if it should be successful. In her lecture Julia Michanickl, Head of the gannaca film department, shows which aspects within the editorial and technical implementation have to be taken care of.Furthermore she answers the question what quality means in times of the net-video. Prof.Dr. Jo Groebel, Director of the German Digital Institute, comments the actual movement towards moving image s in the net and presents his latest international think tank project “Salon Digitale”. You like to attend gannacanema? Mark Schäfer is looking forward to your application.

stract

1282307220

Zurich, 20th August 2010 – Never before so many people had access to such a huge amount of knowledge. But the knowledge revolution erodes itself. Today we produce more information than the human brain can process. Even machines cannot deal with that amount of information: since 2007 more data is generated than that can be stored on hard discs. What we need is a new definition of knowledge that makes sure, that we are able to reflect on the information overload and decide reasonable. But which skills do we need to be successful in the 21st century? The current issue of the “abstract” magazine, published by gannaca friend and partner the W.I.R.E., deals with this topic. gannaca recommends reading.

brochure

1281610920

Cologne, 12th August 2010 – The architect’s office Molestina from Cologne needs an object of prestige that serves the demands of a conceptional and aesthetically statement and functional design. Prof. Juan Pablo Molestina mandates gannaca with the creation and production of this. gannaca develops and produces an corporate brochure which answers these demands, represents the buildings by Pablo Molestina in an high class way and mirrors the corporate identity of Molestina in an ideal way. Different kinds of materials like uncoated paper and glossy “Chromoluxkarton” remind the reader of construction materials and let him experience the brochure optically as well as haptically.

apprentice

1281017400

Cologne, 5th August 2010 – gannaca’s strategic development progresses. The company for consulting and creative brand communication begins its 2010 training year, being approved by the Chamber of Commerce Training Company. The team in the Cologne Headquarters heartily welcomes Nora Zimmermann as the first apprentice to planet gannaca. After her internship in the gannaca Design Department, Zimmermann begins her apprenticeship as an audio-visual media designer.

art

1280398740

Munich, 29th July – Success in the field of art always requires accompanying media work, networking and events. The guide Kunst in die Öffentlichkeit gives guidelines for public relations work for contemporary art. Author Katharina Knieß shows the principles of PR for this field and gives tipps, checking lists and asks gannaca founder and managing partner Christopher Patrick Peterka about his opinion. gannaca is proud to be part of this book which concept was awarded with the Public Realtions Book Award 2008/09 and recommends reading.

review

1280309700

Cologne, 28 July 2010 – WWW.WEIL-WIR-WOLLEN was the title of the gannacanema event series at the 15. July 2010. Selcted guests – among them Gerhard Müller, Ernst&&oung, München, Katrin Graul, novero, Düsseldorf und Dieter Hofmann, Blickfang GmbH, Stuttgart – dove in an extraordinary location of a former swimmingpool together with Nicola Richter, Head of Research gannaca think tank, right into a thrilling topic. Her lecture was put in perspective with a presentation camera from our technic partner AVerMedia. Richter structured her lecture into three parts. First she outlined the reasons for the ongoing change and explained which phenomena and problems have occured and how these have motivated the gannaca think tank to take the digital revolution as a serious topic. In the following part Nicola Richter explained which potentials came up to life and why it is necessary to research in this field. During the final part she focussed on how one can deal with this change. You are also interessed in new insight? We looking forward to you.

of change

1279905660

Düsseldorf, 23rd July 2010 – Not only the digital world is affected by the real world. Also the digital world influences the real life. gannaca has recognized that the concept of the “user generated content” gets more and more relevant in reality. It is not longer enought to produce content anyhow. Consumers want to contritbute their own thoughts and ideas. Therefore gannaca generates personal statements of the guests during an event and reproduces them in a tagcloud in a brochure. The consumer becomes a prosumer who is esteemed and remembers this positively for a long time.

app

1279101840

Zurich, 14th July 2010 – The current issue of the GDI Impuls deals with the social and technical environment of the attitude towards life of the “generation app”. Cause who grows up with the experience that there is an “app” – a custom made program – for any need develops a new attitude towards life. The main element of this is a growing of a non- binding nature: one needs not even to know what or where to want to, one just follows the guidance. gannaca recommends reading.

extensions

1278928800

Berlin, 12th July 2010 – The Italien Fashionlabel DIESEL relies once more on gannaca. DIESEL mandates the company for the creation and production of creative brand communication during the Bread & Butter with the production of several activities. Therefore gannaca is reliable for the realisation of the Be Stupid Bus. A convertible bus picks up everybody who is stupid enough to do a very special sightseeing tour with DIESEL: the tourguide shows all the real sights of Berlin like a Lidl Market or a dancing school. Of course gannaca takes also care of the people who are coming by plane. Ten smart young men are waiting at the airports Schönefeld and Tegel and are obviously offering a pick up service. But instead of names or Hotels there are just stupid sentences on their signs like: “Actually I’m a broker, I just like to hold stupid sign”. gannaca likes to do stupid things and to be on everyones lip.

abg

1278510840

New York, 7th July – gannaca meets a new friend at the novero ambassadors club in New York: Tunku Varadarajan. Varadarajan is a national affairs correspondent and writer at large for The Daily Beast, he is research fellow at Stanford’s Hoover Institution and a professor at NYU’s Stern Business School. He has recently published a great article about the World Cup semifinal and analyses why and how the days of ABG – Anyone But Germany – are gone through the performance of the German team that is not only multicultural, brilliant and youthful – but down right lovable. gannaca likes it and strongly recommends reading.

future

1277980980

Stuttgart, 1st July 2010 – The event series Circle Talks, created and produced by gannaca, enters the next round for Germany’s leading inner-city developer for office buildings, hotels and special-purpose properties. Twenty selected guests get together in the Galeriehaus Stuttgart to talk in a personal atmosphere about the topic “mediafuture”. Media Consultant and documentarian Carmen Alzner speaks about new insights. The discussion group is inspired by an interacTable – a table with a large-format, interactive screen integrated into the table surface. The interacTable represents the new, interactive equipment which comes across the change in the working in an ideal way. Next to the interacTable different technical gadgets from former times like a Wachtman or a Polaroid quickens the discussion between the attendants from the fields of investors, entrepreneurs, politics and media who are disturbed by an invited pickpocket.

nema

1277740440

Cologne, 28th June 2010 – The event series gannacanema enters the next round on 15th July. Nicola Richter, head of research at gannaca think tank, outlines in her lecture how communication- and business models can keep up with the new digital vanguard in times of iPad & Co. In her lecture “The dream about the space between arm and circle” Richter explains why correlation systems that we are used have been resolved by the digital revolution and about which new topics we have to think about.For example: kilogram was replaced by megabyte and the distinction between fiction and reality was replaced by the term virtuality. These and related phenomena have changed social conditions and the daily experience. Therefore new approaches, that are able to close the gap between innovative theories and antiquated practice, are needed. Richter explains for example why it is reasonable to combine corporate communications with art to communicate in times of information overload. You are also interested in new fresh insights?

apple

1277465640

New York, 25th June 2010 – The third noveo ambassadors club takes place in the Big Apple. Selected guest get together in the execlusive restaurant Per Se and discuss there about the future of technology in progressive societies with a breathtaking view over the Central Park. The gannaca office New York takes care of the event and the coordination of the top-class guest like actress Donna Murphy, Joe Zee, Creative Director ELLE and J. Max Robins,Executive Director Int’l. The ambassadors bring their network assets into dialogue and share their intellectual knowledge with novero’s strategic research and development.

park

1277393640

Berlin, 24th June 2010 – For one day the Italien Fashionlabel DIESEL kills the digital world. In the context of the current “be stupid” campaign DIESEL gets everybody who is crazy enough back into reality. At the Max Schmelling Halle in Berlin the popular online community facebook becomes reality in the facepark event. The visitors can share their news on cardboards, play Farmville and Mafia Wars with living animals and a “real” gangster and poke each otherwith oversized fingers. Again DIESEL counts on gannaca and mandates the company with the production of the analogue facepark equipment like cardboards, the youtube stage and “message frisbees”. Of course gannaca thinks about nature and produces carbon neutral equipment. The visitors enjoy their journey into reality with live DJing and concerts.

magazine

1276867740

Cologne, 18th June 2010 – More and more companies try to deal with web 2.0. But only a few of them know how to use services like Twitter, Xing, Wikipedia & Co. for their business. The Deutsche Bank entrepreneus’s magazine results deals with this topic in the current issue and asks gannaca founder and managing partner Christopher Patrick Peterka how and why the web 2.0 changes the communication between companies and customers. Reading is recommended.

club

1276120980

Berlin, 10th June 2010 – The second novero ambassadors club takes place in the capital city of the Federal Republic. Germany’s most extraordinary club – the China Club Berlin – is located at the Paris Square in the old and new center of Berlin. It represents a one of a kind symbiosis of an urbane way of life, in which East and West meet in a brand new way and provides so an ideal framework for novero’s alliance of highend technics and fashion. Prof. Dr. Joe Groebel presents the meeting under the creative direction of Christopher Patrick Peterka. They discuss with selected experts like Boris Entrup about the future of technology in progressive societies. The ambassadors bring their network assets into dialogue and share their intellectual knowledge with novero’s strategic research and development.

sera

1275678900

Heidelberg, 4th June 2010 – Future can’t be predicted. But this doesn’t prevent gannaca from dealing with the future. So the corporate for the consulting and creation of creative communications gladly accepts the invitation to the first Life Science Dialogue, operated by gannaca friend and partner the W.I.R.E. in cooperation with Dr. Rainer Wild Foundation In a personal atmosphere selected guests from the fields of science, economy and society discuss about topics considering the future. You are also interested in new insights?

stationary

1274977440

Cologne, 27th May 2010 – The corporate for creative communications develops for the novero ambassadors club a self-contained visual identity. The design of each single item – like the business stationary, but also more rarely and exclusively like a seal and a serial of art motifs – combines traditional with modern vanguard design to a distinctively appearance. This symbiosis gives the high quality items an elitist look and mirrors the values of the “novero ambassadors club” in an ideal way. The technology- and lifestyle company novero researches with the “novero ambassadors club” the future of a digital society under guidance of the synchronized team of Prof. Dr. Jo Groebel and Christopher Patrick Peterka and their guests.

queen

1274370420

Saint Petersburg, 20th May 2010 – This year the annual retreat of gannacas managing partners Christopher Patrick Peterka and Alexander Rosenthal takes place in one of Europe’s biggest cities. In the four million metropolis Saint Petersburg Peterka and Rosenthal are analyzing the past business year and adapt the strategy to the ongoing growing of gannaca. In the former capital of the Russian empire the two are also having talks with opinion leaders and do research focusing on the global change. The out coming insights will be analyzed in the gannaca think tank.

on board

1273677960

Cologne, 12th May 2010 – The team in the head office in Cologne is growing again. The hotel specialist Manuela Hausmann supports the corporate for consulting and creation of creative brand communication as office manager, coordinates the workflow and adapts it to the ongoing growth of the company. Hausmann has already worked as assistant to the manager and gained experience inter alia in media- and creative agencies. She has won the Event-Award Eva with the Leybold Roadshow touring through Germany.

europe

1273049820

Düsseldorf, 5th May 2010 – The worldwide operating telecommunications company novero expands the mandate of gannaca to Europe. The corporate for consulting and production of creative brand communications takes account for the media work in thirteen countries. The headquarter in Cologne controls the activities in the Benelux, Germany, France, Great Britain, Ireland, Italy, Austria, Portugal, Russia, Switzerland and Spain. With selective measures in the field of corporate- and product PR a sustainable visibility of novero is reached. You like to know more about the symbiosis of technic and fashion?

life

1272294060

Zurich, 26th April 2010 – Sustainability has been at the core of Sarasin enduring success as a Swiss private bank. The now published sustainability report 2009 focuses on the theme of “quality of life”. gannaca founder and managing partner Christopher Patrick Peterka speaks about the experience he has made in Sao Paulo and the most unusual measures to promote quality of life that mayor Gilberto Kassab has accomplished in 2007: the clean city law bans all advertising in public spaces. gannaca recommends reading.

Med

1271859480

Zurich, 21st April 2010 – The next “Klub Med” takes place in the hall of the Bederhof in Zurich on the 5th May. Swiss media professional meet and discuss about contemporary topics in a personal atmosphere. This time Christopher Patrick Peterka, founder and managing partner of the corporate for consulting and creation of creative brand communication gannaca is invited. In his trigger speech Peterka speaks about for which reasons the “KISS” formula (“Keep it stupid simple”) won’t work anymore and why intelligent content is sexy. The following discussion takes a collective look ahead and it will talked about which possible consequence this does may have for the media branch.

on board

1271342640

Zurich, 15th April 2010 – gannaca has grown internationally, and therefore is happy to welcome Rodrigo Carrizo Couto on board. Couto is a Spanish journalist, photographer and communications expert. He started reporting from the Soviet Union in 1990, where he studied International Relations and Russian language at the Moscow State University (MGU Lomonosov) before obtaining degrees in English and French at the Barcelona State School of Languages. Since then he has worked for several news agencies, publications and independent TV documentary projects in Spain and Europe. In 2003 he began an ongoing collaborationwith the majorSpanish newspaper “El País” covering political, social, economic and cultural events in Switzerland, where he currently lives. He reported from Asia, Middle East, Europe and America. His photos, articles and interviews have been published in several magazines, newspapers and digital media. He has also worked as Media & Communications Manager for the Swiss Federal Institute of Technology in Zürich (ETHZ). Since 2008 he also contributes regularly to the SRG-SSR Swissinfo (Swiss Broadcasting) magazine. He supports gannaca as Communications Consultant.

city

1270649460

Berlin, 7th April 2010 – The corporate for consulting and creation of creative brand communications expands and opens an office in the Josetti Höfe Berlin. The Josetti Höfe were built in 1906 and consist of two complexes, one of both extending up to the Spree. In the course of the last one hundred years the building has been space for a wood and a metalworking enterprise, the cigarette factory Josetti, a film studio for documentaries, the GDR chip manufacturer Robotron and at last the Senate Administration for Finances.This building is listed. gannaca is fascinated of the historical place and simply joins: Berlin, ick liebe Dir.

manila

1270042200

Cologne, 31th March 2010 – Immanuel Kant already knew it: “Knowledge comes from experience”. So gannaca founder and managing partner Christopher Patrick Peterka hits the road and visits the metropolitan region Manila. Peterka wants to experience by himself how does it feel if 43.000 inhabitants are on one square kilometer and which kind of innovations in communications and in the urban life are produced by that huge amount of people. He has talks with fascinating personalities. The results of his study will be published here.

talks

1269441480

Zurich, 24th March 2010 – The event series Circle Talks, created and produced by gannaca, enters the third round. Selected guest come together in the g27 galleries and discuss in a personal atmosphere about creativity. Artist and researcher Karsten K. Panzer PerZan -genEsthetics- speaks about new insights of creativity and presents his meta language which transports genes into colours. He encourages to visionary talks on a marvelous springtime eveningt with contemporary art around. The musical highlight at the evening is the Schwyzerörgeli artist Marcel Oetiker who entertains the guests with his music.

conomy

1268844780

Zurich, 17th March 2010 – The freeconomy can’t be stopped. The relation between the price of a product and its value volatizes more and more. It seems that many industries will have the same destiny like the music industry in the last decade because of the prevailing for free mentality. It’s high time to make a business out of it. The current issue of the GDI Impuls shows ways how corporates can solve the for free trap. How providers of online games can realize profit although – or just because of – the for free mentality of their customers; how price management can be shifted from cost- to value orientation and how a restaurant can be successful although – or just because of – the guests can decide by their own how much they want to pay. gannaca recommends reading.

club

1268151120

Cologne, 9th March 2010 – Raszvan Olosu, novero CEO, uses the strategically communications consultancy gannaca to improve a communications based research unit. gannaca develops and produces the strategic communications instrument named “novero ambassadors club”. novero invites a small group of experts to think about the future of technology in progressive societies. The ambassadors bring their network assets into dialogue, use theircultural experience on a punctual reflection on novero´s course and share their intellectual knowledge with novero´s strategic research and development during exclusive talks with the CEO. Prof. Dr. Jo Groebel, Director German Institute of Digitalism, is the first ambassador and will present the first meeting in Ney York City. gannaca founder and managing partner Christopher Patrick Peterka is creative director of the “novero ambassadors club”.

2.0

1267721940

Cologne, 4th March 2010 – The systems that we know are at a loss. Limited resources, climate and financial crisis are only three keywords that show the gap between the old way of thinking and the global necessities of a connected and creativity driven information society. A change of thinking is needed to step really into the 21st century. Old traditions have to be replaced. Even the concept of Jeans should be though again and get anupdate. The attendants of the AMD Düsseldorf workshop “Jeans 2.0 – create & destroy” create new concepts of the model Jeans and consider new ways of marketing and communication. Under the guidance of gannaca the old way of thinking will be destroyed and even fancy ideas will get a stage. Are you interested in new ways of thinking, too?

sanitas

1267102440

Cologne, 25th February 2010 – In wine there is truth and in water there is not only health – sometimes there is even another perspective. gannaca gives every year a special water to good friends and follows by doing so the approach of new-thinking of well-known rituals. This year gannaca’s choice is the LAUQUEN water from Patagonia. Located between Argentina, Chile and Tierra del Fuego it comprises the biggest connected sheet of ice outside the poles. Here is the fond of LAUQUEN, the southernmost mineral water of the world. The water of the LAUQUEN fond had no contact to air or other environmental conditions and therefore is absolutely pure. Aroused from ice, snow and rain, naturally filtrated and enriched with minerals it has the appreciation that gannaca likes to give to friends.

moments

1266498780

London, 18th February 2010 – novero crosses the British Channel and gannaca assists in doing so. The corporate for consulting and creation of creative brand communications plans and executes for the telecom company a press breakfast as well as an opinion leaders dinner in London. Representatives of the technology and lifestyle press meet at the Altitude 360 to learn more about the new fashion technology and have a breathtaking view over the British metropolis. The opinion leaders dinner takes place at Andaz 1901 where among others Maria Chen, Vice president Womenswear at Armani Exchange, and Martyn Robert, Founder Vauxhall Fashion scout event, discuss about the capabilities of the new technology. The Queen is amused. gannaca also.

on board

1265820960

Cologne, 10th February 2010 – Tobias Lehnen supports the gannaca team since 2008 as a designer to create sustainable design concepts. Holistically educated at the university of applied science Düsseldorf and as an all-rounder who worked already internationally, he develops creative design concepts for example for ortlieb and Nike. The team in the headquarter Cologne is happy to welcome the graduated designer as a new support in the design department.

s.v.p.

1265291280

Cologne, 4th February 2010 – French is not only the language of love. From now on it’s also the language of gannaca. The corporate for consulting and creation of creative brand communications publishes its information feature on the internet in French. There our francophonic neighbours find the customary performance profile and a history of the agency’s experience in their native tongue.

mediale

1264675500

Berlin, 28th January 2010 – The transmediale takes place in Berlin from 2nd till 7th February. The international festival for contemporary art and digital culture presents advanced artistic positions reflecting on the socio-cultural impact of new technologies. It seeks out artistic practices that not only respond to scientific or technical developments, but that try to shape the way in which we think about and experience these technologies. A new experience of technology offers novero also. The young technology company wants to change the way we look at technology and increase the “joy” factor of mobile communication. The bluetooth headset TheFirstOne looks more like a stylish fashion accessory than a technical gadget. So it#s no wonder that the transmediale is happy to cooporate with novero and equips the mediaguides with the design headset.

stupid

1264093320

Berlin, 21st January – All around the Bread & Butter territory in Berlin are clotheslines with t-shirt to dry. Clothes drying racks in the city. And some busy housewives are pegging out washes. Are the Berliners stupid? By no means. The Italian fashion label DIESEL mandates once again gannaca with the conception and production of an out-of-home-activity on the occasion of the Bread & Butter. Therefore the corporate for consulting and creation of creative brand communications uses the current DIESEL slogan and expands it: “be stupid” – dry your shirts outside, even in wintertime. Who is stupid enough for DIESEL and is the first one who steals a t-shirt?

warming

1263477660

Cologne, 14th January 2010 – gannaca pops the corks. Germany’s leading inner-city developer for office buildings, hotels and special-purpose properties mandates the corporate for consulting and creation of creative brand communications with the conception and production of an office warming. Invited partner and customers experience an evening with refreshments for body and soul. With his lecture “HEALTH HORIZONS impacts for economy and society” Dr. Stephan Sigrist, head of the Swiss thinktank W.I.R.E. (Web for Interdisciplinary Research & Expertise), initiates a dialogue that will be kept in mind.

old world

1262703360

Zurich, 5th January 2010 – How will be the development of the global village after the financial meltdown? What will change and what will remain constant? What clings economy and society together during the next decade? The first MIND THE FUTURE meeting of the year of W.I.R.E., think tank of the Bank Sarasin and the Collegium Helveticum, is dealing with these questions. Looking at the brave new, old world gannaca founder and managing partner Christopher Patrick Peterka as thought leader and cosmopolite talks about the unbelievable story of the collapse of Iceland and analyzes trends from the new world of emerging markets. Next to this the retired Swiss Federal Counci Pascal Couchepin discusses which roll will play the Swiss in the area of conflict between global and regional world. The foresight will be adjusted and thwarted by the slam poets Lara Stoll, Simon Libsig and Ivo Engeler. With this event MIND THE FUTURE lays the foundation for a spectacular but also reflective start into the new year.

shark

1261997580

Zurich, 28th December 2009 – The future cannot be predicted. It is not amenable to scientific methods. Nevertheless, mankind has always tried to forecast what will happen in the future. And the need for information about tomorrow’s world grows particularly in times of great change, such as globalisation and the continuous increase in the rate of technical progress. “Mind the Future” published by W.I.R.E. (Web for Interdisciplinary Research & Expertise) based on an interdisciplinary approach to research and is aimed at readers interested in the formative developmentsof the present day and their potential impact on the future. It spotlights familiar concepts, the ideas of lateral thinkers, thought-provoking plans, decision-making aids and inspiring notions. The current issue of “Abstracts” is dealing with the topic “hope”. gannaca founder and managing partner Christopher Patrick Peterka writes in the expert contribution “Hope and the white shark” about the charm of not-knowing and why tempting people in our networked society requires hope. Reading is recommended.

greetings

1261564860

Cologne, 23rd December 2009 – The presents are wrapped, the Christmas tree twinkles bright and slowly stress is abating. Now it’s time for reflection and for rest and recuperation. gannaca wishes a marvellous Christmas among your beloved and a happy new year. We are looking forward to it.

one

1261407540

Düsseldorf, 21st December 2009 – We choose our clothes and accessories because they look good on us. Up to now this does not apply to the field of consumer electronics: lots of technical devices like bluetooth headsets are more in the “robot style” then stylish. But now there is an end with it. The headset TheFirstOne by novero combines high end technology with fashion. The worldwide operating company mandates gannaca to accompany the launch with brand- and product PR in Great Britain and Germany. The corporate for consulting and creation of creative brand communications therefore arranges among other things press breakfasts and dinners with opinion leaders in Berlin, London and Hamburg as well as a guided tour through the editorial departments of the leading technology and lifestyle media. You want to learn more about the future of consumer electronics?

SP

1261064880

Berlin, 17th December 2009 – What was hurriedly carved in stone 5.000 years ago now continually floods Times Square and Picacadilly Circus in neon lights as bright as day. Without its significance as a tourist attraction, outdoor advertising could not be integrated into public space permanently, a fact copywriter icon Howard Luck Gossage already recognized in the 1960s. The pain threshold seems to have been reached in Latin America; the rampant overload of calls for consumption in the urban landscape is forcing the two great metropolises in Mexico and Brazil to “reset” themselves, albeit in different directions.While Sao Paulo is now the world’s first major city without billboards and posters, the omnipresent advertising slogans in Mexico City are being subverted by art. gannaca founder and managing partner Christopher Patrick Peterka reports in the current issue of the Style and the family tunes magazine on the acoustic of a gray city and the pop musician and designer Norman Palm spoke with Naomi Palovits from the project “Make Art Public” about billboards as spaces for art. gannaca recommends reading.

Boom

1260440640

Zurich, 10th December 2009 – The year draws to a close and the researcher of the GDI Gottlieb Duttweiler Institute have constituted a new trend. From “unfriend” to “uncomsumption”, from “unstore” to “unbranding” – more and more often new trends get the prefix “un”. Whereas in former times new trends were called much more optimistically post (materialism, modern) or 2.0 (internet, business, web) or new (age, economy), the un-boom in fact marks insecurity and a sceptical future expectation. The current issue of GDI Impuls deals with couple of these un-examples. Thereby it takes a closer look on a un-founding initiative: the foundation of a corporate without founding a corporate as well as the un-novation-experiment Palomar5: 28 young adults get together for six weeks in Berlin to develop projects and products for the working environment of tomorrow. Reading is recommended.

birthday

1259668140

Cologne, 1st. December – gannaca celebrates its birthday. Namely the seventh. Barely with party hat and streamer, but with innovative communication approaches, zeitgeisty topics and trends. gannaca is independent and lead by the managing partners Christopher Patrick Peterka and Alexander Rosenthal. Already about 20 members of staff rise the relevance of brand communications at three offices. Clients like Deutsche Bank, DIESEL, ETH Zurich, Epson, IWC, Nike and Vertu have already profited. You also want to use creative impulses? We are looking forward to you.

society

1259164560

Cologne, 25th November 2009 – The one who reads the marketing magazin W&V is well informed about the main campaigns and the strategy of the brand companies as well as about the media. The new lifestyle magazine W&V Society takes a look backstage and shows all the fascinating people who are working in the communications industry. The first issue of W&V Society publishes an article written by gannaca founder and managing partner Christopher Patrick Peterka. Peterka describes how it feels in an eleven-million-people city that has banned advertising within the public space with the held of the Clean City Law. Reading is recommended.

screenings

1258470960

Cologne, 17th November 2009 – gannaca likes to party and gannaca likes DIESEL. So it’s no wonder that the Cologne based communications agency goes out with the Italian fashion label. In several German metropolises gannaca projects wild screenings and brings the brand where it belongs: right into the target group. At selected hotspots high quality DIESEL virals are projected on to public spaces. To increase the recognition value the projections follow the party people from location to location all through the night. This nightly action means remembering the original DIESEL brand values like fun, coolness and individuality.

AM

1258035000

Cologne, 12th November 2009 – gannaca consults and accompanies the launching of the startup fashionlabel 21AM. A men’s collection that combines sports- and casualwear will be available at fall / winter 2010. So the clothing fit for causal as well as for business occasions and having at the same time a high degree of functionality. The international positioning is very important to the founders of 21AM. gannaca develops, designs and produces a brand presentation that shows the assets of the brand through a special world of images. Further gannaca creates a brand bible which mirrors the facts of the brand.

communications

1257334020

Cologne, 04th November 2009 – The progress of the art enables millions of people to communicate in real time for the first time in history. Mobile devices are a must – in private as well as in business life. We are always online and available. At the same time more and more people are presenting their own person, there business or brand in the virtual space. Social Networks like Facebook, Xing, LinkedIn and MySpace are as well implicitness as the publication of “life-ticker” via Twitter for the personal fan community and the whole world. Communication is detached from space and time and bi-directional nowadays. All this changes the modality and what about people speak. Successful corporate communication means to know the new opportunities and to use them reasonable.The change of mass communication in the triangle between the development of the internet to the new key medium, the personal master device mobile phone and the growing consumer to consumer communication (C2C) is so relevant, that modern corporate communication has to deal with it. Doing so means reaching new ground with a controlled loss of control. Not doing means loosing the power to shape identity. gannaca explains and evaluates the new communication devices in the latest addendum of the communication management by the Luchterhand publishing company. Reading is recommended.

conference

1256569320

Berlin, 26th October 2009 – Speed-Dating the future. That’s the motto of the Warp Conference executed by W.I.R.E and the IIIF at the Swiss Embassy in Berlin on the 29th october. The conference breaks with hierarchy and disciplinary and tries a new way of interdisciplinary and inspirational communication: 7 topics – 7 tables – 7 minutes. gannaca founder and managing partner Christopher Patrick Peterka and 49 other experts from complementary fields of research will speed date to find new answers and thesis about the true value of a sustainable sustainability.

Dialogue

1256119980

Heidelberg, 21th October 2009 – gannaca founder and managing partner Christopher Patrick Peterka attends as trend- and communicationsexpert at the opening ceremony of the Life Science Dialogue in Heidelberg. The Life Science Dialogue Heidelberg is a cooperation of the Dr. Rainer Wild-Foundation and W.I.R.E., think tank of Bank Sarasin and Collegium Helveticum of the ETH and University Zürich. This new transdisciplinary discussion-platformfocuses on global development and future-orientated challenges in Life Sciences as well as within the interfaces to trends in economy, society, politics, ecology and art. Objective of the event is the development of new cognition, to question existing assumptions about the future and to build transparency through the intercommunion of international and national experts from the field of science and praxis in different fields of research.

designers'

1255518900

Leipzig, 14th October 2009 – The Designers’ Open takes place in Leipzig from 23rd to 25th October. At the annual Design Festival, more than 150 national as well as international exhibitors present their current projects of Interior-, Fashion, Industrial- and Communication Design. By request and invitation of the initiators gannaca founder and managing partner Christopher Patrick Peterka holds a lecture titled “Last exit before death: Art? Honest thoughts about the change of brand communication”. Peterka reflects on the new relevance of design and explains his thoughts about ability and inability of design, art and advertisement.

our planet

1254913620

Cologner, 07th October 2009 – gannaca thrives and prospers. The creative communications agency welcomes Christina Fingerhut as a new member of the team in the head office Cologne. Fingerhut studied German and English language and literature and culture, communication and management at the Westphalian Wilhelms-University Münster. She uses her intercultural skills which she achieved inter alia during her stays in London, Latvia and Norway at gannaca in the PR-Department, where she supports managing partner Alexander Rosenthal.

Award

1254405600

Frankfurt, 1st October 2009 -The Professional Management Network award ceremony takes place for the first time in 2009. Management projects of high class corporate law firms in Germany are awarded. The project should be innovative, set a benchmark and should push the sale of the chamber. gannaca is proud to be design-partner and sponsor of the award. So the Cologne bases agency designs advertising material like the invitation, a banner as well as ads and is responsible for the documentation of the event in form of a brochure and a showreel. gannaca managing partner Alexander Rosenthal makes a speech in the honour of the winner of the category communication. What a great evening. We are looking forward to meet again in the next year.

change

1253612340

Zurich, 22nd September 2009 – The heros of tomorrow will be social innovators, that are the futurists Alvin and Heidi Toffler saying. The ongoing crisis requires much more social innovations than technical to be solved. The current issue of the GDI Impuls deals with the opportunities that are provided in such situations of radical change. The authors take a closer look at Prussian that re-invent itself after the defeat of Napoleon 200 years ago and at the ETH Zurich, where a small chip is going to revolutionise our whole energy-system. gannaca is exalted and recommends reading.

our planet

1253194860

Cologne, 17th September 2009 – Ute Wilmer has landed on planet gannaca straight from Berlin. She studied Business Communication Management at the University of Applied Sciences in Berlin and supports the creative communications agency at the head office Cologne as office manager since mid-September. Wilmer did a voluntary service at an event agency and worked inter alia as a booking assistance and tourney manager for a concert agency as well as a free-lance project assistance. Now she uses her experience to coordinate the workflows at gannaca.

breaking

1252597620

Berlin, 10th September 2009 – Nowhere else in the world did the global economic crisis hit so early and so hard as in Iceland in October 2008. Within but a few days the largest banks were nationalized and the United Kingdom went as far as to declare the island a terrorist state. The economy, and with it the country’s collective consciousness, fell to pieces. Rien ne va plus. gannaca founder and managing partner Christopher Patrick Peterka hit the road to Reykjavik to get thought-provoking impulses for a new start.The Style and the Family Tunes magazine publishes an article about his experiences and interviews Peterka did during his journey. So it seems that the Icelander are close to a solution with which the can create new, compatible cooperation based on new ground. Change has become their new constant. gannaca recommends reading.

Day

1251718260

Zurich, 31th August 2009 – Especially in times of crisis innovations are in demand and courageous decision are more important than ever before: Now the revenues of the market share of tomorrow are prepared so that there will be an advance in the next boom. At the Innovation Day, taking place at Thursday, 1st October 2009, new concepts are presented to prepare business also in hard times for the future. The conference in Berlin is platform for decision-makers from the fields of commerce , consumer goods industry, service provider and consulting-companies as well from the field of research. The prospects for a new accretion are shown and innovative concepts of commerce are presented.
GDI Gottlieb Duttweiler Institute has allied with the economy magazine “Der Handel” to present consumption researchers and examples from the daily life. Be inspired by high-class speakers and discuss with thought leaders in commerce and the consumer goods industry. gannaca founder and managing partner Christopher Patrick Peterka attends under the direction of Corinna Lampadius, next to Birgit Gebhardt, managing partner Trendbüro Hamburg and Nik Schweiger, interior design and co-founder of 3deluxe, a creative panel where the question “What is he role of the creative class of today and tomorrow” will be discussed. Everyone who wants to join can register here.

talk

1251117420

Zurich, 24th August 2009 – The Swiss subsidiary of Germany’s leading inner-city developer for office buildings, hotels and special-purpose properties mandates gannaca with the conception and execution of a high-class event series. Fascination people are invited to extraordinary places like the control room of the water works Letten in Zurich. Roland Stulz, managing partner of novatlantis, gives a trigger-lecture on the topic “Energy – opportunities and risks: a change is happening”. With this zeitgeisty topic a lively discussion is set up. The round of talks inspires and carries the intercommunion. Networking is in the foreground. The participants of the event are handpicked and come from the fields of investor, entrepreneurs, politics and media.

Добро

1250776320

Cologne, 20th August 2009 – The world is getting closer through the internet. Countrys and cultures that used to be far away are now close as a mouse click. gannaca is glad about these new opportunities and knows about the meaning. Therefor the communications agency publishes its information feature on the internet in Russisan. The descendants of the czars find the customary performance profile and a history of the agency’s experience in Cyrillic.

advertising

1250163000

Zurich, 13th August 2009 – Time is changing. Some thought leaders suspected this since years about the exchangeability of services and products and postulate a re-thinking of the concept “advertising”. The Swiss fair-, event and marketing-magazine EXPODATA, at the same time official organ of the international fair associations FAMAB, VMS, EXPO and Event SWISS ASSOCIATION,publishes an article written by Mark Schäfer for gannaca about this re-thinking. Art and culture accompany modern brand communication. But it is important, to differentiate every brand by its own. By doing this art and culture can bring new relevance into brand communications- which has become condition sine qua non for the still so called consumer. gannaca recommends reading.

our planet

1249558560

Cologne, 6th August 2009 – gannaca goes on expanding in the head office Cologne. The team is glad to welcome Anna Hecker. The graduated designer studied at the Cologne International School of Design and worked already for icon communications-design and for the Museum of applied art Cologne. She supports gannaca in the designdepartment as Junior Art Director and was alreay project manager of the Design vs. Science expert talk.

rooms

1248875880

Düsseldorf, 29th July 2009 – To popularise leased premises in the new prestige building Germany’s leading inner-city developer for office buildings, hotels and special-purpose properties mandates gannaca with the conception and execution of a creative promotion activity on the occasion of the CPD fair. The cologne agency develops the concept of the “rolling rooms”. Two stretch limousines with a striking but sophisticated branding are driving to the central meeting points of the fashion community, like the fair entrance. Appealing promoters dispense to funky music information-postcards out of the open windows. At night the vehicles are parked at further hotspots to get as many people to know about the new building.

gannacanema

1248097380

Cologne, 20th July 2009 – gannacanema Social Media PR highlights opportunities and risks for brands within the new communication channels on the 7th July . Alexander Rosenthal, gannaca’s managing partner, shows by means of examples in the US election campaign, at catastrophes like the terrorist attack in Mumbai and the Twitter-Contest won by Ashton Cutcher against CNN, which power social media networks can develop. On the other side it seems like companies are still afraid of taking advantage in the new tools. Barely 5% of the DAX companies use twitter. Therefore it is necessary to invest in cultural changes – like the social media networks – especially in times of economic crisis. Following Sebastian Deutsch, managing partner of the programmers 9elements, strengthens the technical and practical opportunities of social media which means that everyone can communicate with anyone in the world. For the use of microblogs like Twitter for example he recommends continuity, authenticity and relevant content. Finally he explains different tools and there function for social media. Interested? Please contact Anu Beck.

hall

1247662620

Frankfurt, 15th July 2009 – Already Shakespeare knew: “all the world is a stage” and more and more marketing experts become aware of this sentence. It doesn’t come as a surprise that not only freaky trend brands but also international blueships are using art in their brand communication. Even traditional conservative advertiser like banks know that a change is happening. So the biggest German bank mandates gannaca for the second time with the production of a shareholder-interaction module during the annual shareholders’ meeting. gannaca builds an exquisitely crafted miniature edition of the Berlin Philharmonic with devices of temporary brand architecture as room in room installation in the Frankfurter Festhalle. With a ticket the shareholders have admission to the mini-philharmonic. Inside they can visually and acoustically enjoy the atmosphere of the real Berlin Philharmonic.On a central placed screen the Digital Concert Hall Film runs in an infinite loop. At the same time the whole room is sounded with Dolby Surround Sound. At both installations the acceptor becomes an active part of the brand communication. Therefore he is able to realise the appreciation which is offered to him and will remember this highly emotional event for a long time.

Powers

1247151240

Reykjavik, 9th July 2009 – On invitation of the Trade Council gannaca founder and managing partner Christopher Patrick Peterka presents in the Workshop titled “Linking Powers” the strategically communications model SACF which he developed. Following the possibilities of strategically alliance are discussed by e.g. Kamilla Ingibergsdóttir, Iceland Music, Guðný Helgadóttir, Ministry of Education, Culture and Science and Auður Edda Jokulsdottir, Ministry of Foreign Affairs. A structural social change – from an information society to a creative society with economical benefit – and repositioning Iceland as brand can help to lead Iceland out of the crisis.

the past

1246449660

Cologne, 1st July 2009 – Managers and investment bankers could learn a lot from the medieval ages. In times unregulated by law commerce- the most important branch of the 14th century- build its own leitmotif: the respectable merchant. Even without governmental control the collective negotiated agreement on respectability allows good business and sustainable growth. In the last decades of globalisation and deregulation such a leitmotif was missing- with the apparent consequences. But not only in medieval ages has commerce functioned exemplary.The current issue of GDI Impuls examines how economy can benefit from the factors of success of this oldest and customer-orientated branch. gannaca founder and managing partner Christopher Patrick Peterka describes in his article “Das Marken-Theater” which analogies exist between classical theatre and modern brand management in times of scenographic economy and how can brands make use of this. gannaca recommends reading.

social media

1245744240

Cologne, 23rd June 2009 – Twitter, Facebook and co. – nearly daily we learn about new social media networks which become more and more important for brand communications. And more and more obviously media that we are used to like newspapers have to struggle. On the 7th July gannacanema takes a closer look at the chances and risks for brands in establishing a dialog with their stakeholders via these new channels. Alexander Rosenthal, gannaca’s managing partner and Sebastian Deutsch, manager of 9elements programmers are going to give a overview of do’s & don’ts in the use with social media. After the lectures the speakers are happy to answer questions.

KEF

1245338340

Reykjavik, 18th June 2009 – The systems we know are at a loss. The worldwide financial crisis is the most prominent indicator for this. We have to understand that the central feature of the information age is that everything is in constant flux. The world is changing and we have to think about reinventing our systems to solve not only the actual crisis but get ready for the new competition of regions worldwide in the 21st century. We need people who understand how our world functions today. The Iceland Design Center invites in cooperation with Reykjavik Art Museum gannaca founder and managing partner Christopher Patrick Peterka as a speaker.In his lecture titled “An end is a start – thoughts about pioneering the fall” Peterka offers his thoughts about some approaches that could possibly help Iceland to get through the crisis. One of his ideas considers Iceland becoming the first national think tank deploying the SACF-model (Strategic Alliance of Creative Forces). Under the motto “learning from David instead of Goliath” Peterka reflects on Icelandic strengths and chances these days and intends to increase the international exchange of knowledge and ideas. A temporary art installation at the end of the lecture symbolises the re-start for Iceland.

magazine

1244646480

Cologne, 10th June 2009 – BOOKLET magazine, edited by GoSee PR Office for Photo & Film, publishes in its Sao Paulo special an article written by gannaca founder and managing partner Christopher Patrick Peterka. Peterka writes about his talk with Ivo Mesquita, curator of the 28th Bienal de Sao Paulo and his opinion about the function of art. Reading is recommended.

net

1244030520

Cologne, 3rd June 2009 – For the first time in history of mankind hundreds of millions of people from all over the world are willing and able to interchange nearly in real time. Through this networking of communication not only effects of all kinds of systems and their failures become stronger and thereby political or economical systems more vulnerable, but also are interests all over the globe distinguish-, compare- and combinable. Hereby the attendance for new theories rises because: in and via the net an alliance comes up to life much more easier than in former times in local reference groups. Initiatives, experiments and protests are organised and communicated in Facebook for example. How can such a net-based thinking help to solve big questions and how does it change the modality of debating processes between groups of most different shades?
Examination of elemental aspects of modern life is fruitful against this background. Together with international visiting authors gannaca founder and managing partner Christopher Patrick Peterka constitutes his observations in his bookproject “SHIFT”. The visiting authors provide also such results of examination. Fragmentary, subjectic but connected in the zeitgeist. The synopsis possibly gives the idea of a new world order- at least makes it noticeable.

Reality

1243329300

Cologne, 26th May 2009 – People love to be addicted to the propensity to buy, to get high on beauty. And question it at the same degree- especially in times of crisis where new priorities are set. Crisis changes the buying behaviour- or maybe not? The KAP magazine, recently nominated for the Designprice Germany 2010, dedicates the current issue to the topic “shopping”.gannaca founder and managing partner Christopher Patrick Peterka describes in his article “Goodybye Reality” why nothing is how it seems and why brand communications has to be actively staged theatrically in times of a scenographic economy to be furthermore successful. gannaca recommends reading.

relaunch

1242638700

Cologne, 18th May 2009 – Good things come to those who wait. Affectionate gannaca realises aunts&uncles website’s relaunch. As the first step a strategically communication concept was developed in cooperation with the programmers 9elements. Finally the screens were designed in close collaboration with the responsible aunts&uncles designer Angelika Scheurer. Special attention was paid to details. “The relaunch offers much more possibilityfor discovering our brand to our users. Important for us is an authentic online branding which is functional at the same time – like our products. Thanks to gannaca we´ve reached this aim.” A special content management solution offers the possibility to edit text and images to the client. Together with the whole family gannaca is happy about the new fresh look and one more honest website.

W.I.R.E.

1242133020

Basel, 12th May – gannaca founder and managing partner Christopher Patrick Peterka is invited by the Swiss Think Tank W.I.R.E. to a presentation titled “Mind the Future” in Basel on the 13th May. It is about how art can create new access to genes. The discussion with scientist, artists and economic experts deals with the question if marketing needs more art or art needs more market.W.I.R.E. is an initiative of the bank Sarasin & Cie AG and the Collegium Helveticum of the ETH and the university Zurich. The Think Tank is engaged in relevant and long lasting trend in economy, society and life sciences. Therefore it builds the base for the discussion of the challenges of a world of tomorrow and the development of sustainable solutions.

circle

1241775420

Zurich, 8th May 2009 – HOCHTIEF Development Switzerland AG, a subsidiary of HOCHTIEF Projekentwicklung mandates the communication agency gannaca with the development and execution of a series of round table discussions to support the company´s reputation in the Swiss market.Dr. Ralf Bellm, president of the board of management and Stephan Gahm, branch manager like the concept for the series called “htd-circle”. With the concept of htd-circle gannaca breaks new ground for HOCHTIEF. The agency doesn’t stage the circle at the ordinary place like hotels or event venues but rather at exciting places, which have a story to tell.

Technology

1241638500

Cologne, 6th May 2009 – The speed of development and implementation of technical instruments and systems of the past years does not any longer go along with the tempo of cogitation and decision making for the conceptual use of the technologies. Instead worldwide societies drag behind the State of the Art for about 30 years – even such highly developed societies like the Suisse. An aesthesia for the necessity of a consciously handling of technologies emerges. Many people for example want brand communication but it has to be endowed with real relevance and its reception has to be voluntarily. Mobile Marketing for the sake of the mobile character is obviously not enough.In 2007 for the first time a banker pointed out that they lost control over the systems that they had created personally to me. Its complexity is not manageable anymore that’s why there are only bets in essential parts of this business instead of real results. No we’ve seen what that can do. But how can progressive societies usurp their machines and use them in all points for sustainable goals, if the educational system itself still operates with a curriculum which main components were written with the typewriter.

consulting

1241430480

Cologne, 4th May 2009 – Following up last year’s successful collaboration, Rolf-Hendrik Arens, Director Marketing & E-Business at Epsons German headoffice mandates the communication agency with creative presentation design. That’s what they really love at planet gannaca.

Marketing Meeting

1240945680

Cologne, 28th April – Taking a closer look into publications of lawyers, the brochures of their chambers or their websites shows: most of them are similar and mainly informative. An own profile or a exciting story is missing. Increased through the economic situation, where everyone offers everything, we got a big amount of undefined brands – chambers are hard to distinguish.Alexander Rosenthal, managing partner of gannaca is giving a plea at the PMN Marketing Meeting, at the 16th July in the office of Oppenhoff & Partner for more creativity in design and is showing examples for the law market.

changing

1240384560

Cologene, 22. April – The sermon worked out. After years on concentration on the formula “accretion = data based accumulation” stability for the class of population is only recognizeable through increasing. Is this missing, incertitude going along with the feeling of failure is coming up; although prosperity has measurable increased. So far so known in the intellectualleading field. But suddenly, caused by the mediated view of even not academically comprehensible models of accumulation slowly the conviction emerges across all educated stratum that growth is not only measurable through data and obviously not through economic yield. Accretion is now realised as the ambition after a rising life-quality, which can occur in the well-known form of keepingthe balance. Intellectual elites propagate therefore more and more accretion in form of sustainability. But how can this stage of social development really become aim of the majority and so the decision for a new set up of central orientation-values? gannaca founder and managing partner Christopher Patrick Peterka had talks with experts of the economic and cultural field to face the chances of the change for brand communications. Interested in new ways of thinking?

Public Space

1239807840

Vancouver, 15th April 2009 – The recapture of the public space goes on. Slowly but surely and with Justicia’s blessing. First Paulistian people were disenthralled from importunate advertising by law in 2007, now the Supreme Court of British Columbia has granted the Adbusters Magazine an appeal in its landmark case against the CBC and Canvest Global. Both broadcasting services have to purchase airtime where the Adbuster Media Foundation can screen what ever it wants – also its anti-consumerist television ads. Another evidence that time is limited for brand communication without relevance. Time is coming for communication with a content that appreciates the attention of the recipients. gannaca thinks the change is a great chance. Creating relevant messages is the agency’s speciality.

value's

1239008160

Cologne, 6th April 2009 – There is a rapid change in the consumer’s attitude towards automobiles. This radical change goes far beyond the actual economic crisis. After more than one hundred years during which an automobile was the status symbol, now more sustainable values are coming up. A new age of mobility is to begin. The authors of the current issue of the GDI Impuls are showing alternatives for tomorrow’s mobility. For consumers, for public transport and for the automobile industries. gannaca recommends reading.

roundtable

1238663820

Cologne, 2nd April 2009 – “New Advertising” is the topic of gannaca’s roundtable talk which takes place on the 26th March at the agency’s headoffice in Cologne. gannaca’s managing partner Alexander Rosenthal moderates the talk which is participated among others by Gordon Nowak, Senior Marketing Manager Onitsuka Tiger Asics and Georgina Fabian, Shop Managerin FREITAG lab ag. The kick-off event picks brand communication in the public space out as a central theme. Because well known activities like city lights, blow ups or billboards are at a loss. Some cities even prohibit billboards in general. gannaca shows how brands can communicate successfully with a good story, an exceptional design and an resulting quality. With means, developed in the gannaca-orbit, used during the Diesel autumn campaign in 2008 a stage was build for the brand on the streets: the Diesel Gate, Diesel Door and Diesel Wildscreenings lead to a fansociety with a high acceptance and word of mouth wave in social networks online.

reading

1238074200

Cologne, 26th March 2009 – The conventional tools of brand communication have reached their climax and don´t reach the consumer´s attention anymore. The technological progress i.e. pop up blockers makes it possible to simply switch off disturbing advertising. Gannaca´s annoyed by poorly online ads, too. So gannaca’s favourite tool today is readability. Once installed it displays every text clearly and stops every disturbing ad. There has to be change in brand communications if it wants to be successful again. And gannaca knows how to do it: relevance instead of coverage – that’s the communication agency´s credo. Interested?

CPT

1237367880

Cape Town, 18th March 2009 – gannaca founder and managing partner Christopher Patrick Peterka is on field research again. His destination: Cape Town, the third largest city of South Africa. During his stay Peterka meets selected representatives of culture and economics to talk with them about their opinion of the chances of the change with is taking place. Furthermore he is recruiting high-ranking members for the gannaca orbit. The results of his investigation will be published in a paper. Interested persons who wants to know before what the opinions leaders of the “Mother City” have to say, please feel free to contact Mark Schäfer.

brochure

1236766380

Cologne, 11th march 2009 – For 110 years Ed. Züblin AG has been realising construction projects at home and abroad. To cultivate their image a company brochure is published. gannaca supports Züblin with the editorial and creative part of the brochure. gannaca’s work has been published recently and is now available for all customers and those wanting to become one.

iD

1236094020

London, 3rd March 2009 – gannaca is on field research again. This time the destination is Europe´s vanguard mecca. Trendscout Anna Heckers visits the Nike iD Store in London. Access is limited and only possible after month of latency. For gannaca Nike opens the doors and affords insights into a unique shop concept, where the customer can design his own personalised shoe.

tomorrow

1235732220

Zurich, 27th February 2009 – The Gottlieb Duttweiler Institute accomplishes a trend workshop following the topic “Shoppingworlds Of Tomorrow” under the guidance of Bruno Beusch. It investigates which means and concepts can be used to confront the growing affinity and decreasing profitability of shopping centres. Next to the managing partner of the Hamburger Trendbureau Birgit Gebhardt, Dipl. Designer Yang Liu and Mikael Krogerus, gannaca founder and managing partner Christopher Patrick Peterka is invited.As a boardmember of the GDI Impuls and professional thought leader he brings in his global observations and practical experiences. The results of the workshop will be published in the second half of the year by the GDI Institute. This much is said before: the shoppingworld of tomorrow has more programmatically content than architectural covering. The first “Concept Mall” in tradition of the concept stores can be assumed to come up soon. Interested in background information?

Blickfang

1235641680

Stuttgart, 26th February 2009 – “Last exit before deaht: art? Thoughts about the change in brand communication”
The market is sated. Products are exchangeable. The differentiating factor is design. Therefore design gets a new relevance in brand communication.On march 13th gannaca founder and managing partner Christopher Patrick Peterka talks at the designfair Blickfang in Stuttgart about his considerations of design´s, art´s and advertising´s potency and impotence. During his lecture he will present the ards-projects Skiny Revolution and Diesel Door, the jewel of the latest Diesel campaign.

university

1234949760

Colgne, 18th Feburary – Prof. Dr. Ludger Hovestadt, head of the CAAD chair of the Swiss Federal Institute of Technology Zurich and visionary uses the strategically communications consultancy gannaca to improve his program called “POWERPATH”,which should endow substantial contributes in the international spreading of technical solutions for a digital energy future. Because of his fascinating considerations about abundant energy future Prof. Hovestadt is to name in one breath with Al Gore or ThomasFriedman. gannaca is proud to be involved in this topic with such a great importance for the development of society.

new advertising

1234863600

Cologne, 17th February 2009 – What started in December 2008 with the event called “Design vs. Science” initiated by gannaca goes on. On march 26th. the gannacanema professional talk series deals with new advertising especially focusing on brand communications in public spaces. Next to lectures and a temporary art installation the event gives an opportunity for casual small talk.

call

1234863000

Cologne, 17th February 2009 – gannaca founder and managing partner Christopher Patrick Peterka reports in the leading Swiss culture magazine Du for the first time about the gannaca investigations and his observations, which he made in Sao Paulo the first city with an advertising band and a Biennale without art. The article draws the bottom line of Peterkas talks with Ivo Mesquita, director of the Biennale, Jorge Wilheim architect and urbanist, Fernanda Feitosa, director of SP-arte as well as the artist Tony de Marco. Furthermore it delivers first answers to the question about the future of brand communication if it will be regulated by law in public space.

clouds

1234776420

Cologne, 16th February 2009 – The architect’s office Molestina new website is now online. gannaca designs and produces the new internet presence in close cooperation with the software-engineers of 9elements. gannaca develops a site, which serves the demands ofa conceptional and aesthetically statement, intuitive navigation and current information. By doing so it mirrors the corporate identity of Molestina in an ideal way.

from NYC

1234523220

Cologne, 13 February – Haste makes waste. Obviously this is the motto of the American post office. gannaca´s yearly strategy summit is in New York City in 2007. They write a postcard to send best greetings home and stamp it adequate. But they cannot find a letterbox at JFK airport. Instead they find a suggestion box and because it’s nearly boarding time, they put their cards just into it. “Surely some one will take them to a post office”, they think. Then a long time nothing happens. Till February of this year: the long-forgotten postcard from New York suddenly arrives. Haste makes waste.

our planet

1233937980

Cologne, 6th February 2009 – gannaca expands the team at the Headoffice Cologne by two faces. Saskia Peuser, 27, supports the agency in the PR Department. The trained banker studied media- and Information science with focus to media management at the university Offenburg. She worked for Burda Direct GmbH at the eBusiness-department as well as in communication and consulting. At Interone Wolrdwide she was employed in project management. The graduated media and information scientist Mark Schäfer, 29, works on his PhD at the Heinrich-Heine-University Düsseldorf at the faculty for media- and culture analysis about “Identity construction in media”. He supports gannaca as communications manager in corporate communications.

Business Club

1233245760

Cologne, 29th January 2009 – Enlightened, detached, ripped off. Welcome in Trojan economy. Whether in industry, financial world, food-design or in the internet: Less is what it seems to be. Many of us react alienated to this majority of razzle-dazzles. We are shopping less, buying less unfamiliar things or just deny consume. Buying assumes faith. If instead of that suspiciousness is growing, new patterns of behaviour come up to life.The target group – so loved by marketing strategist – is drawing back step by step. Communication is nowadays like a Trojan horse. Rolf Hendrik Arens, Director Marketing & E-Business, Epson Germany, Sven H. Korndörffer, Managing Director Corporate Communications Aarel Bank AG and Christopher Patrick Peterka, Founder & Managing Partner of the communications agency gannaca will discuss in the ROTONDA Business Club Cologne, on the4th February, moderated by Andreas Grosz, President Rotonda Business-Club e.V., which strategies companies, institutions or alliances should use to solve the paradigm change if they want to be taken seriously in the future. gannaca recommends the visit of the presentation.

Science

1233016380

Cologne, 27th January – “Design vs. Science” – this is the title of the expert talk about the future of design, moderated by gannaca founder and managing partner Christopher Patrick Peterka. The dialogue is the kick off a series of panels which will discuss the potential of design for brand communications. Decision makers from the fields of economy and science – among them Dr. Dr. Axel Zweck, department chief ZTC, Olaf Markhoff, head of corporate communications Nike and Vera Bühlmann, Lic. phil., ETH Zürich, discuss the central questions “What is design able to do”, “Is design science” and “What is the future of design”.It figures out that design more and more gains a function as a strategic lead in brand communications. The attendees are impressed and inspired by the varied opinions and the engagement of gannaca to take a closer look to this important topic. Details of the analysis will be available in a proceedings-dossier in a few weeks. For further information please contact Anna Hecker.

Gate

1232670780

Cologne, 23rd January – Following the good and successful collaboration from last year, the Italian fashionlabel Diesel mandates gannaca again. The communication agency is responsible for an art installation drawing interest to the Diesel headquarter Germany in Düsseldorf during the CPD. To create the necessary relevance gannaca perches on an ards object once again. A five meter high archway consisting out of screens. The displays show different fashionvideos and pictures curated . The ards object builds the entrance to the Diesel-World during the CPD and welcomes every visitor.

peking

1230510780

Zurich, 29th December 2008 – The Swiss fair-, event and marketing-magazine Expodata, at the same time official organ of the international fair associations FAMAB, VMS, EXPO and Event SWISS ASSOCIATION, publishes an article written by gannaca founder and managing partner Christopher Patrick Peterka. The article reflects on the presentation of the Nike´s Olympic collection created and produced by gannaca. The text contains a detailed description of the event as well as a commentary of the scenographical background. Please take a look.

greetings

1229992380

Cologne, 23rd December 2008 – The time has come. Strain and stress are abating. An unfamiliar but however well-known pleasant feeling is coming up. It`s Christmas time. gannaca wishes a marvellous Christmas among your beloved. Time, to calm down and to look back on the year. Time to gain energy for a new, fascinating year with lots of exciting adventures. We are looking forward to experiencing it together with you.

up

1228309680

Cologne, 3rd December – Anne-Katrin Ahrens executes on behalf of gannaca the re-design of the façade of the office in Cologne. The stringent form and adjustment of the windows remind the international awarded designer of comics. Following this association she creates window-plots, which reflect the vivid and dynamic brand-identity of gannaca in an optimal way.

Wandel

1227878640

Cologne, 28th November 2008 – gannaca founder and managing partner Christopher Patrick Peterka talks about details of the six colloquies during his expedition to Sao Paulo for the first time. During his three days long stay in the fourth largest city of the world, he had met among others the former city planner and architect Jorge Wilheim, Ivo Mesquita, director of the biennale, and the director of the contemporary art fair SP-ARTE Fernanda Feitosa to talk about trend development and change in communications.Before published, Peterka says this much: in Sao Paulo a kind of significant structural change is in full execution, which will appear worldwide in mega regions, earlier than ever thought. A new formation of the public space with abandonment of classical advertising like billboards, citylight posters and media-facades with innovative, not yet well known instruments and content, count to this. Peterka doesn’t wonder that this happens in the BRIC Brazil. More he wonders about the quite ignorant European attitude to such zeitgeisty phenomena, especially in the communication-branch. The often used term “The end of” classical advertising and the paradigms “more is better” or “technology will fix it” are reality in Sao Paulo. Sustainability, workface diversity and innovative thinking are decent and nearly covered cornerstones of the protagonists´ actions in commerce, politics and culture. The effects and potential for European companies with brand communication tasks will be explained by Peterka next to publications in personal talks. For detailed information please contact our office in New York.

INTELLIGENCE

1227705060

Cologne, 26th November 2008 – digitalSTROM is an alliance of companies, organisations and research institutions under the patronage of the ETH Zurich which collaborate with the aim to link electrical appliance to better energy efficiency, user friendliness and safety.The cost of productions should be as low as possible, so that nearly every household can afford them. Prof. Dr. Ludger Hovestadt, president of digitalSTROM alliance charges gannaca with the strategical brand communication to improve the development of the organisation and the positioning of the brand.

hello

1225878780

Cologne, 5th November 2008 – Sao Paulo, the most important commercial- and cultural centre of Brazil, has, as first city worldwide, enacted an advertising-ban in 2007. Mayor Gilberto Kassab wanted to stop the overflow of billboards. In close connection the Biennale abstains from exhibiting art on the whole second floor of its pavilion. Therefore they offer an empty room which should invite to reflect. gannaca is curious which background these uncommon events have, especially because Brazil gets more and more influence on the trends of our time. Founder and Managing Partner Christopher P. Peterka is going to Sao Paulo on the 13th November and meets selected well-known personalities from politics, economy and culture to talk with them about the current events. gannaca wants to know how the creative class deals with occurrence and which consequences there are. For more information please feel free to contact.

welcome to

1225705980

Cologne, 3rd November 2008 – Anu-Cathrin Beck goes aboard at gannaca as Business Development Manager. The trained industrial clerk, who worked for Klaus Steilmann GmbH, recently achieved her Master for Fashion, Luxury and Lifestyle at the Mod`Art International in Paris. Next to controlling the business activities and supporting Managing Partner Alexander Rosenthal, Anu Beck will work as a Communications Manager in Consulting and Project-Realisation, too.

gannaca

1225413180

Cologne, 31. Oktober 2008 – The creative communications agency has translated and published its brand-new website with the title “gannaca expanded” into English, The information services aesthetics appears in an unconventional conception of landscape format and is technically state-of-art. The use of “web 2.0”-features like videostreaming and interaction-modules generates a rare Flash-HTML-Flash-hybrid. The bilingualism marks the commitment to a more international approach. The website will be enhanced by versions in Chinese, Arabic and Russian soon.

Hochtief

1225274040

Düsseldorf, 29th October 2008 – The landmark “Four Elements” is growing up in the Kaiserswerther Straße in Düsseldorf, the capital city of North-Rhine-Westphalia. The bare brickwork is done. For this reason gannaca is staging the roofing-ceremony of the office-building in order of HOCHTIEF-Projektentwicklung on 29th October. Mayor Dirk Elbers and 200 guests experience an exceeding roofing-crown in the “Four Elements” colours white and silver. Four speakers decorate the crown with jewels made of the “Four Elements”: wood, stone, glass and metal.Aerialist Julia Städler and her daring drapery-dance in 10 meters height give the event a special flair and enthuse the audience. The holistically development process of the brand “Four Elements” which was handed over to gannaca from the strategic concept-development over the creation of a premium brochure to the events on location is closed by the conception and organisation of the roofing-ceremony.

Diesel

1223628900

Cologne, 10th October 2008 – The international fashion label Diesel mandates gannaca to stage several brand-communication-activities promoting the new autumn/winter campaign. The nationwide actions take place in different cities such as Berlin, Hamburg or Duesseldorf. They include guerrilla-videoprojections, stencil-applications, posterings as well as an unique ards-object. All action taken aims to improve Diesels´ image authentically. Check out what happens when strange doors to gloomy parallel-worlds suddenly open on the Schloßplatz in Stuttgart…

INVADERS

1221566640

Cologne, 16th September – Next to the international expansion with office openings in New York and Shanghai, gannaca has enlarged its headoffice in Cologne. The loft, which is located in the Creative Cluster Ehrenfeld grows about 30 percent and houses now eleven employees who are quite impressed by the new capaciousness.

OLYMPIA

1217625240

Cologne, 18 July – With immediate effect, the gannaca Videoshowreel for Nike Germany’s largest event 2008 is available online. The film lasting about three minutes takes viewers on an emotional sprint through the artistic presentation with which gannaca generated astounded enthusiasm among the national and international journalists and representatives of associations and companies who were present in the Gasometer Oberhausen. To mark the launch of the Olympic collection for Germany’s DLV athletes, the communications agency that has specialized in ambitious brands premiered on 23 April 2008 in Europe’s highest event venue with a live performance entitled “Run to Beijing” consisting of film, dance and sound elements for journalists, dealers and multipliers.

MORPHOSE

1217431200

Cologne, 30 July 2008 – gannaca publishes a new information feature on the internet. “gannaca expanded” is the name of the new website by the communications agency for brands. This innovative HTML/Flash hybrid was produced in proven close cooperation with the software hotbed 9elements, who shares responsibility among others for implementation of the aesthetically pioneering online fine art gallery seen.by. The barrier-free website kicks off in trilingual mode with German, English and Chinese. Versions in Arabic, French, Spanish and Russian will be added successively very soon. gannaca.com now provides visitors with not only the customary performance profile and a history of the agency’s experience, but also up-to-date observations for example on what is currently happening in the global mega regions, trends in brand communication and information about inspiring opportunities for expanding the horizons.

TRADITION RELOADED

1214913960

Düsseldorf, 10 June 2008 – Successful cooperation with HOCHTIEF Projektentwicklung continues. After developing the brand “4elements” for Düsseldorf’s new showcase office property, gannaca is now also responsible for the concept and implementation of the ceremony for laying the foundation stone. In line with the occasion, client and future tenants, this was never going to be a commonplace ceremony. According to Tanja Abel, gannaca’s project leader, “with such a modern building, the brand communication has to correspond to the style of architecture”. Consequently, more than 100 invited guests enjoyed splendid weather in an unusually noble setting on the building site; they were met with the extraordinary request to note their highly personal requests on Japanese rice paper using antique typewriters. These request lists were then placed in recesses created by an artist in the lid of the foundation stone where they were sealed for posterity. Exotic beverages and finger food rounded off the afternoon as the start of the hot construction phase.

ORBIT

1211404380

Cologne, May 2008. gannaca presents an instrument for analysis of virally distributed opinions all around the globe: the GANNACA ORBIT. gannaca orbit currently consists of a network of thirteen so-called mavens in urban centres from Brussels via Milan to Vancouver. Mavens are experts who advise others and influence their decisions. As trend scouts, seismographs for profound social currents and sounding boards for brand messages, they provide gannaca with inspiration and feedback in the quarterly Creative Conference. gannaca uses this raw material to enhance the quality of its own consulting and researches the effect of new communication contents. White roses as image motif for the Asia campaign: a good idea? Tokyo doesn’t agree at all.

TREND DAY

1210249200

Hamburg, 8 May 2008 – In his function as Board Member of GDI IMPULS; Christopher P. Peterka attends the 13th German Trend Day, which this year is looking at the issue of identity management: acknowledgement instead of attention.
He finds that the presentations by Dick Hardt and Richard Florida make most valuable contributions to the event. Dick Hardt, founder and CEO of Sxip Identity is one of the most prominent representatives of user-centred identity management. His presentation focuses on Identity 2.0, a novel technical solution for identity management on the internet. But it is Hardt’s presentation technique that impresses Peterka most of all: it feels like 500 slides in 45 minutes. Without one single minute of boredom… On the other hand, Richard Florida, American economist and university lecturer, reports about his new book Who’s your City? which features his idea of global competition in the “mega regions”, describing their increasing relevance for the economy.
gannaca follows these thoughts and sees the mega regions with what in some cases are strong cultural variations as the relevant chess boards par excellence for brand communication of international brands.
Do you want to pursue these thoughts for your own particular case?

CONVENTION

1209040620

Cologne, April 2008 – As part of the on-going expansion of the international infrastructure of their agency, Christopher P. Peterka and Alexander Rosenthal are currently in the Chinese metropolis Shanghai. Parallel talks with representatives of German-speaking companies, creative service providers, scientists and artists here on the spot also result in the first so-called PIONEERS REPORT.
The report summarizes trends and analyses of currentcommunications developments in international mega regions. It provides a basis for decisions in brand communication, taking account of intercultural differences. Brands acting on the global stage need to be able to attentively pick up the subtle sensitivities of their clients in the corresponding markets, in order to create the corresponding relevance in their communication. Information about backgrounds and the rest of the tour schedule is available from Miriam Schröder.

Gastkommentar

1206966540

Cologne, 31 March 2008 – The newspaper Kölner Stadtanzeiger takes up the thesis of the Trojan economy by Stefan Kaiser, senior editor of GDI IMPULS and Christopher P. Peterka, founder and CEO of gannaca. In the spring issue of the Swiss scientific journal, the two authors had ascertained a paradigm shift in Western society that describes a no-trust society with a very serious, growing need for new offers of trust. At the invitation of the senior editors of the Kölner Stadtanzeiger, this is being followed by an op-ed from Christopher P. Peterka entitled “APPEARANCES DICTATE AWARENESS – heading for the Trojan society”.

TROJANISCHE ÖKONOMIE

1203428280

Cologne, February 2008. Stefan Kaiser, senior editor of GDI IMPULS” und and Christopher P. Peterka, founder and Managing Partner of the communication agency gannaca are jointly publishing a leader entitled “The erosion of trust” in the spring publication of the leading Swiss think tank. Kaiser and Peterka ascertain a paradigm shift: from the trust to the no-trust society. Among consumers, the lack of trust is almost explosive. This “no trust” for example in politics, the internet, food design and the automotive industry is generated by false promises and Trojan horses. According to the motto “real horses jump higher”, Peterka and Kaiser focus on a new honesty, and
have a lot more to say about the corresponding communication and business models of the near future. Interested?